The Controversial Valentine’s Day Ad: A Reflection on Brand Values.

Valentine’s Day, a time when love is celebrated in various forms, often sees brands leveraging the occasion to promote their products or services. However, not all marketing campaigns hit the mark, as evidenced by the recent controversy surrounding the Carter’s General Store Valentine’s Day ad. In this post, we’ll delve into the details of the […]

Rebranding Means Nothing If Your Culture is Shit!

Why do companies rebrand? What’s the point of a rebrand? I recently saw a company rebrand in a way that made me ask this question. If you have an existing business and things aren’t going well, is a rebrand exactly the way to go? I feel like sometimes companies rebrand and think that it will […]