Why do companies rebrand? What’s the point of a rebrand? I recently saw a company rebrand in a...
ACADEMIC CASE STUDIES
In the Business and Marketing space, most case studies are based on international franchises, which don’t always apply to our business environment here in the Caribbean. We saw a dire need for secondary and tertiary students to have access to case studies based on businesses that they can identify with. We embarked on a series of case studies which will empower the next generation of entrepreneurs and marketers, using examples of businesses started locally and regionally. #RepresentationMatters.
ABED'S CASE STUDY
The Abed’s story is one of resilience, determination, and innovation, and it provides many lessons for anyone interested in business and marketing. If you’re trying to establish yourself in a small town or small island developing state, this one is definitely for you. Download the Abed’s case study today!
TAKE A BREAK
If you’re feeling stressed, here are some fun activities to get you pumped and ready to go again.
